Unite-One is a Seattle-based musical group that fuses raggae, hip hop, funk, and afro beat. They began playing together in 2011 and have been going strong ever since.
Understanding the Audience
After attending Unite-One shows and speaking with the band members, I created a couple user personas to better understand the mindset of people who will likely be visiting the Unite-One website.
Mapping the Website Content
Considering and balancing what website visitors will be looking for with what the band would like them to find most easily, I mapped the content of the website.
Creating the Website Skeleton
Once the website navigation was in place, I created the initial sketch of the website, drafting where different content would likely end up.
Defining a Visual Identity System
Unite-One had a general sense of their brand, but we decided to hone in on it. I created a couple visual design systems for them to choose from before moving ahead to the website design phase.
Designing the Website
The band was interested in the first of the two identity systems I presented but wanted to keep the textures shown in the second to not loose the brand’s energetic feel.