Lazarus Naturals is a Seattle-based CBD company. As their online sales were rapidly increasing, they decided it was time to clean up the aesthetic of their website and improve its speed and performance.
REDESIGNED ECOMMERCE SITE
Lazarus wanted a cleaner website, which conveyed a sense of dependability and better communicated the company’s brand. With a high volume of daily sales, it was also important that all e-commerce data was transferred smoothly.
REORGANIZATION & GENESIS
In addition to working on the look-and-feel of Lazarus’s website and branding, the site menus were also simplified to allow for more intuitive navigation. The new design and layout were then tied together in a customized Genesis WordPress theme, which made editing pages simpler for Lazarus team members.