Marina worked on our website and provided invaluable input and implementation. She often came up with ideas for how to improve something and is quite proactive in her thinking. I highly recommend Marina for any position—freelance or in-house—for which her skill sets apply.
~ Janet Levin, Senior Director of Sales & Distribution
Founded in 1974, North Atlantic Books is an independent, nonprofit book publisher committed to exploring the relationships between mind, body, spirit, and nature. With books spanning many genres, NAB needed a website with great organization.
Improving the Book Categorization
My participation in the redesign of the company website began at it the project kickoff: restructuring the book taxonomy. I joined a committee dedicated to transforming the company’s limited categories—Nourish, Wisdom, Wellness, Culture, and Blue Snake—into the more inclusive and intuitive structure shown above.
Structuring the Website Navigation
After the books had been reorganized, I worked first as part of a group and then one-on-one with my supervisor in creating the website map and navigation.
Laying Out the Homepage
At the end of a meeting where staff discussed what should be included on the new company website’s homepage, I structured those elements into a hand-drawn wireframe, recreated digitally above.
Ongoing Web Design & Maintenance
After helping thoroughly test and launch the new website, I continued to provide tech support, copy edit all website content before it went live, create new landing pages (examples above), update existing pages, oversee WooCommerce sales and customer service, identify and resolve site bugs, and more generally serve as the in-house WordPress expert.
Content Creation & Scheduling
Shortly after joining North Atlantic Books, I transitioned the once-sporadic blog posting schedule to a daily one, where I also contributed original posts, which generated considerable web traffic. The post shown above, “7 Easy Steps to a Zero-Waste Life.”
Bringing the Newsletter to Life
After launching the daily blog, I helped create—and went on to design and manage—North Atlantic Book’s monthly newsletter. I also maintained the subscriber database, setting up automated segmentation based on the individual book pages people viewed.
The Impact in the End
The website redesign in which I played a key role doubled monthly site revenue. Additionally, I optimized our site for targeted email opt-ins, greatly increasing signups, and modified the design of our automated ebook download emails, which cut customer service inquiries in half.
Starting at NAB in marketing and publicity, Marina developed her skills in coding and eventually transitioned into becoming the in-house webmaster. With her wide range of skills, she gave me the tools to use NAB’s website and several other platforms effectively. Marina was impressively organized, and she answered my myriad questions clearly and concisely with a calming presence. An absolute joy to work with, Marina is an invaluable addition to any team.
~ Katie Gezi, Sales & Marketing Coordinator