The backend of our website is much easier to use now and we’ve had 300 new newsletter subscribers in less than a month! Marina was very professional and clearly cared about the project she was working on.
~ Zoe Lambert, Sales & Marketing Manager
Lazarus Naturals is a Seattle-based CBD company. As their online sales were rapidly increasing, they decided it was time to clean up the aesthetic of their website and improve its speed and performance.
Restructuring the Website
To kick-off the Lazarus website redesign, I dove into the site’s content structure. I reorganized the menus and other information in the site’s header and footer to allow for visitors to navigate the site more intuitively.
Putting the Outline in Place
With the simplified website navigation in place, I worked on wireframing the site to demonstrate to Lazarus what I planned to build for them before I dove into the design.
Though Lazarus had a brand guide as a starting point, we needed to expand this to accomodate a secondary typeface. We explored a number of options during the design phase.
Completed Website Mockups
Through a few rounds of revisions, we created a final mockup before I began developing the website. While the mobile version of the site is not shown above, it is indeed responsive.
Custom WordPress Development
To build the new Lazarus site, I used a Genesis child theme and Advanced Custom Fields Pro. Most of the customization was created through filters and actions in PHP. With a high volume of daily sales, it was also important that all e-commerce data was transferred smoothly.
The Impact in the End
As a result of the simplified navigation and new design, newsletter signups sky rocketed. Lazarus employees also found the backend of the website much simpler to navigate.