Jason Taylor is a popular Bay Area tattoo artist and oil painter with an ever-growing client base. His popularity and 6- to 12-month waitlist can be attributed to the care and respect he shows his work and customers.
Understanding Jason’s Clients
As a way to ensure the needs of visitors of Jason’s site are met, I created a user persona based on what I know of his clients (being one myself and having many friends who are as well).
Crafting Jason’s Online Brand
Before desiging websites, I always make sure that I understand the brand I’m designing for and portray it accurately. Many times, this involves creating a visual identity system such as the one above.
Designing the Website
Once the structure of the content of the website has been pinned down through sitemapping and wireframes, I apply the visual brand.
Designing Client Communications
Despite Jason’s 6- to 12-month waitlist, he still has to deal with last-minute cancellations. As a solution, I designed his site to draw visitor’s eyes to a subscription form where clients can sign up to find out when an appoinment becomes available, benefitting both Jason and his clientele.
As a way to help Jason book his time when he’s tattooing in other cities, I created postcards that he can give to clients interested in participating in his referral program by mailing them to friends in the places he’ll be travelling.