Marina is a stellar employee and a communications specialist of the highest degree. Her digital marketing skills are unparalleled. Besides being incredibly cool, she melds with teams and enhances the spirit in the office. It was a joy working beside her.
~ Miranda Berger, Vice President of Development + Communications
The International Living Future Institute’s mission is to lead the transformation toward a civilization that is socially just, culturally rich, and ecologically restorative.
The ILFI Sub-Brands
As the Communications Manager, one of my main responsibilities at ILFI was managing the organization’s 20 sub-brands both online and in print.
Designing Print Collateral
To maintain consistent branding, I oversaw the creation of all print and digital assets, which included designing PDFs for in-person and online distribution.
Branding Third-Party Platforms
In addition to maintaing ILFI’s sub-brands across the organization’s 4 websites, I also helped ensure our visual identity was consistent across third-party digital platforms. Above are before and after shots of the Fluid Review login page that I styled using CSS.
Customized Automated Emails
To add a visual element to the automated emails that are sent to project teams, I created email headers for a number of ILFI’s programs.
Designing the New Trim Tab
When ILFI’s quarterly magazine, Trim Tab, went fully digital, I created a new email template for its publication.
Ongoing Email Marketing
Much of my time at ILFI was spent creating email campaigns to send to the organization’s list of 50,000 subscribers. We took a targeted approach and sent an average of 2 to 4 emails a week to different segments of our audience.
While onboarding the new Communications Director, I lead the effort in marketing ILFI’s large annual conference, the Living Future unConference. The 2018 event turned out to be the best-attended unConference in years.
Social Media Campaigns
I contributed to our social media efforts by designing tempates and image series for social media campaigns, helping earn the organization over $5,000 in individual donations.