Marina is a stellar employee and a communications specialist of the highest degree. Besides being incredibly cool, she melds with teams and enhances the spirit in the office. It was a joy working beside her.
~ Miranda Berger, Vice President of Development + Communications
About the Organization
The International Living Future Institute’s mission is to lead the transformation toward a civilization that is socially just, culturally rich, and ecologically restorative.
As the Communications Manager, one of my main responsibilities at ILFI was managing the organization’s 20 sub-brands both online and in print. This also involved evolving the brands to be unique pieces of a cohesive whole.
The graphic above shows how these different puzzle pieces fit together as part of a larger, change-making nonprofit.
Designing Print Collateral
To maintain consistent branding, I oversaw the creation of all print and digital assets, which included designing PDFs for in-person and online distribution.
Customized Automated Emails
To add visual branding that made automated emails immediately recognizable, I created email headers for a number of ILFI’s programs. Again, they were designed to be unique parts of a cohesive whole.
Designing the New Trim Tab
When ILFI’s quarterly magazine, Trim Tab, went fully digital, I created a new email template for its publication. The layout followed the same pattern as emails for ILFI’s other sub-brands but the color selection and transparency of the logo cut-out were new elements.
Ongoing Email Campaigns
Much of my time at ILFI was spent creating email campaigns to send to the organization’s list of 50,000 subscribers. We took a targeted approach and sent an average of 2 to 4 emails a week to different segments of our audience.
Above is a brief gallery of some of the emails I designed during my time with ILFI for the organization’s main newsletter, as well as the Zero Energy Leader newsletter, and a marketing email for one of ILFI’s annual conferences, Living Future unConference.
Other Online Marketing
In addition to designing the newsletters, digital magazines, and automated emails the company sent out, I also managed ILFI’s 4 websites and created social media templates for my team to use.
To market the 2018 unConference, I help build out the event website where people could purchase tickets, browse the directory of speakers and talks, as well as learn about becoming a sponsor, exhibitor, or volunteer.
Social Media Campaigns
I contributed to our social media efforts by designing templates and image series for social media campaigns, helping earn the organization over $5,000 in individual donations.
This gallery shows a few collections of social media images. Again, repetition is used across the designs to allow for variation between ILFI’s sub-brands.
Collaborating with ILFI’s many teams and sub-brands often felt a lot like working as part of an in-house design studio. Turning around deliverables in this fast-paced environment allowed me the opportunity to learn a great deal in a short amount of time, sharpening both my design skillset and my cross-team project management.